Mr. Valiente (Cafenor's CEO) is leading the production of specialty coffees in the area, in the same way, with the experience already acquired, he is developing in his Farm called Anarquía the production of specialty coffees with varieties such as Bourbon, Pacas, Pacamara and Typica.
The administration of all the operations of the business, which is vertically integrated, is in charge of Alejandro and has a manager who coordinates the agricultural activities: Mr. José Díaz Mancía, who has around 15 years of experience in coffee growing and who in turn, it is a producer of
specialty coffee in the area and a supplier of coffees for CAFENOR, so the quality of the work is expected to be excellent.
In addition, an ecological mill has been constructed with good standards for the transformation of special and environmentally sustainable coffees for the adequate commercialization of its coffees and third-party producers around the high areas of the North of Santa Ana and Chalatenango.The benefit of the coffee in different processes (washed, semi-washed, honeys) and its drying is done through African beds to ensure its quality, until the coffee is exported to markets already established in the United States and taking advantage of the direct connection owned by Four Barrell, well-known roasters in the San Francisco, California area.
The storage and quality control of the obtained production is of vital importance; For this reason, it has already developed a quality control and cupping laboratory that ensures the quality expected by its buyers and ensures an adequate price so that the return on investment is ideal. Construction of adequate facilities (warehouses, offices, among others) to be able to store harvest and develop adequate export logistics.
The total number of employees that the producer must hire will be based on the tasks to be carried out, from the coffee plantations to the collection and export of coffee, the tasks carried out are described in the investment plan in process and in the course of this project. Additionally, efforts are being made to develop projects for the production of bio-inputs to continue contributing with the experience acquired in the management of the farm and the processing of coffee. Likewise, in search of improving the commercialization of these specialty grains with a social and environmental approach, the creation of synergies between all the actors of the value chain is being sought by means of traceability of the production obtained through a platform of high value for commercialization and direct relationships between producers, roasters and final consumers in El Salvador and in the world.
Establishing a farm with varieties of high productive, quality and economic value; in addition to having a processing and export center, added to the guaranteed market, it is easy to make a good generational change to his youngest daughter Valeria Valiente is worth mentioning that she has already begun to to enter the business by learning and familiarizing the crop and its processes. His eldest daughter Mónica Cerezo de Escobar has started to support the relationship between buyers through export management, collections and foreign trade relations.
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